After co-founding from the ground up the multi-million dollar natural hair brand, KeraVada, I felt a deep urning to branch out into the world of "total body care." Encouraged by my own personal struggles with finding breast-feeding friendly natural products that actually worked, I began creating minimalist-themed products free of phthalates, parabens, and other nasties that should be illegal. I believe in my core that you shouldn't have to compromise quality ingredients and your health for beauty. Today, Minimo Bath & Body is the #1 Brand for Women of Color in the natural and eco-friendly product arena. 


Mary Ware

Founder | CEO




Our mission at Minimo Bath & Body is to get back to the basics with simple, honest ingredients that allow your natural beauty to shine. We use potent plants, organic ingredients, and 100% natural essential oils, in addition to phthalate-free fragrances.

Minimo Bath & Body products are formulated without:
· Parabens
· Phthalates
· Propylene Glycol
· Mineral Oil
· Petrolatum
· Paraffin
· Animal Ingredients (except cruelty-free raw honey)